I have been doing a lot of thinking about brands and branding lately. This is mainly due to re-branding myself and leaving my Dreamcatcher business behind to start Karen Campbell Marketing.
I work with a lot of clients on their brand and subsequent branding and I had to go through this process myself to completely understand what my brand is, what it stands for and what makes it special.
First of all, I knew that with my old brand something wasn’t quite sitting right with me and it took a few weeks to figure out that it was the name and the connotations with it – for want of a better phrase, I found it a bit ‘woo woo’. That’s not to say I have always thought that way, I liked my name a lot when I originally launched three years ago, but as my brand evolved and my target audience became defined, it was time for me and Dreamcatcher to go our separate ways.
This is because my business values and my end-goals shifted. I realised that marketing, branding and events were the areas that truly made me tick and I was achieving some really good results for my clients and this is where I wanted, and needed, to focus. Once I realised this and re-aligned I could properly focus on what my brand was and what it stood for.
From this, I developed my mission statement, formulated my goals for the next three months, six months, year, two years and five years, defined my values and my personality, look, feel and tone (which I hope comes across on my site) and lay the foundations for my business success (here’s hoping!).
I knew that my overall goal was to make marketing easy and accessible for business owners from all walks of life, whether a start-up or established, corporate or local, and that I had a proven record of doing this and doing it well. And importantly, really enjoying it. This was the basis of all my decision making and business generation and I’m super happy with the result.
So a new adventure starts and I can’t wait to see where it leads me…