I have been lucky enough to have worked with a variety of commercially successful brands and business owners on some amazing marketing activity over the past 15 years, with award-winning results.
From hosting a secret rave in the woods for 1,000 people at a festival to seeing my ideas up in lights in Piccadilly Circus; from accompanying a fabulous business owner to collect a best business award to seeing another clued-up business reach their first 1,000 followers on Instagram. Mammoth or mini, a dream’s a dream and dreams can come true – I’ve seen it.
I love nothing more than seeing brands achieve the success they deserve and I fully understand that truly knowing your brand coupled with a dedicated marketing plan is integral to success.
My passion is working with people who understand the value of marketing to elevate their brand and reach their goals, but need that expert hand to get them there. I completely understand that when you are running your business, you don’t have the time, experience or, at times, the inclination to focus on your marketing on top of everything else, which is where I come in to offer a helping hand.
Originally from the north, I trained to be journalist and went on to write for the various consumer and trade titles. In 2008, I made the leap from journalism to marketing and moved to London, working in senior marketing roles for brands including Diesel, Fenchurch and PRS for Music.
Through a mixture of opportunity and frustration in the corporate world, my ‘owning my own business’ itch was definitely in need of a scratch and my desire to help business owners with their marketing needs was huge. So in 2017, the dream I had always privately nurtured to go out on my own became a reality when I finally made the leap to run my business full time, which is the most rewarding thing I have ever done.
In the last four years, I have worked with many business owners as their marketing arm, elevating their brand for their desired audiences through specific marketing strategies, digital brand building, insightful content creation and many years of experience.
In 2022, I launched a second business, Hotsy Totsy, a London networking club for all women curating bespoke events in the magical nooks and crannies of London Town.
“I have been working with Karen for the last six months on elevating my brand, creating a credible marketing strategy, professionalising my social media and blogs. Karen is a delight to work with but not only that she has revolutionised how I am approaching my marketing and brand – creating a platform for my business to move forward. We are so much farther along than I could have achieved alone and it’s made me more ambitious for the future. She is creative, writes great content in a voice that feels comfortable, is happy with working her magic independently but equally taking feedback when something doesn’t sit quite right. I really enjoy working with her, know she understands my brand, my ambition and I that I can really trust her and her team to deliver. I’m a demanding client but I wouldn’t hesitate in recommending her!“
“Straight away Karen felt like a friend. She is so resourceful and her network base is brilliant and she came up with a winning plan even during our first conversation.”
“Karen is indeed inspiring – she is a joy to work with, always smiling and positive, and always right on it! I would definitely recommend working with this formidable lady.”
“Always professional and diligent, but equally creative and innovative, Karen is a great to work with – a brilliant organiser and always operates with great integrity.”
“After just one meeting with Karen I immediately felt the benefits of her marketing expertise; she helped me plan the development of a new product and helped me build brand awareness through her contacts and industry knowledge.”
“Karen has been absolutely brilliant in helping me to launch my marketing strategy and to get a consistent and professional presence across social media. She’s creative, diligent and thorough so I’m looking forward to what we plan next!”
“If you are looking for a A-class brand specialist and event organiser, Karen Campbell is your woman. Karen heard our vision and executed it with no problem too big. Every detail was done to perfection which resulted in us having an amazing girls’ festival.”
“Karen recently led on the organisation of the #outthebox Festival for the girls’ empowerment charity, BelEve. As well as being one of the most positive and kind-hearted people I know, she stands out as a consummate professional and a highly experienced marketer and event organiser. With the calmness of a swan, the strength of a tiger and the sense of humour of a hyena, she approaches every assignment with a close eye on the strategic direction, a creative vision and a practical handle on what needs to happen to create an outstanding experience, before, during and after. She is highly knowledgeable about on and offline media and with meticulous planning and yet a deceptively simple approach, brings together the best people in her little black book to create an unforgettable experience.If you want someone to look after your marketing and events, go no further than Karen.”
“It’s a pleasure working with Karen, she‘s super responsive and easy to work with. She understands the brief so you can work towards your goals and she makes sure you get things done. I wouldn’t hesitate to recommend Karen, she’d be a valuable asset to anyone with marketing needs.”
“I’ve been working with Karen for over a year now and it has been an absolutely brilliant experience. She has helped me immensely by creating fantastic blog posts for my website, and posts for my Instagram and social media.
I love that Karen’s blog posts spoke in my voice, she grasped all topics perfectly and as a writer she was able to create posts in a fraction of the time that I can, while creating constant traffic to my blog. She has honestly been a godsend and I highly recommend anyone struggling to stay on top on social media and blogging to get in touch with Karen who will sort you out!”
“To have prospective clients search for your unique services and choose you based on what they see online is the holy grail for most businesses and that can only be achieved through great marketing. Working with Karen has delivered excellent results for me and my business. Her marketing expertise is phenomenal, with a unique blend of strategic insight, creativity, a lifetime’s experience of consumer brands and up to the minute knowledge of social media. Her little black book is packed full of amazing people and she always finds the best places to meet and hold events. More than anything I have fun working with Karen. She is one of the most positive and can-do people I know, nothing is too much trouble and her laugh and smile are completely infectious. Thank you Karen.”