I love supporting local businesses and based in Walthamstow, there are some amazing ones here and such a sense of community.
I’ve really enjoyed working with the super-talented Paula Moore who runs her own vintage wedding dress business, Paula Moore London. Paula is not only amazingly inspiring and creative thanks to her love of all things vintage and her textile and design skills, but has an amazing USP in that her dresses are designed in a vintage fashion but are actually made for today’s women’s figures in both tea and long lengths.
Paula’s dresses have such intricate attention to detail and she works with her brides closely to add details bespoke to them. Each dress has a personal story behind its design and it’s been great working with her to elevate her social media presence alongside gain press coverage and identify a clear brand tone, look and feel to showcase Paula’s gorgeous collection. I can’t wait to see where it will go next.