Why You Should Heart Planoly

Now we all know that content is king and that all successful brands need consistent, great content on social media to grow, gain awareness and, imperatively, attract new clients.

I’m sure I’m not alone in saying that creating content in ‘real time’ can, at times, be challenging and if, like me, you are looking after more than one account on social media it can prove really challenging.

For me and most of my clients, Instagram is king and I build our social content strategies primarily for this channel and its huge benefits. Instagram is a perfect platform for showcasing consistent content, seeing results through regular engagement, allowing insight into brand stablemates’ aesthetic and offering opportunity for relationship building.

A tool that has been imperative for managing Instagram is super app, Planoly, used in conjunction with real time posting – never, ever forget to do real time!

So here is why I think Planoly is ace:

It is easy to use 

Planoly above all is easy to use, which is a huge plus for an app that’s meant to save you time. You can use it on desktop and mobile and has an easy to navigate grid system easily showing gaps in content, you can upload images really easily and has a drag-and-drop usability that is so helpful as it allows you to see how your feed will look before committing to posting.

It shows you where Instagram is working 

Through a calendar and a grid system (like below) you can quickly see where you are getting the most uptake and interaction for your posts, which images are working and what aren’t, and what days/times work best for you and your audience.

From here, you can really look at what sort of images your audience are responding to. Are they liking the ‘behind the scenes’ ones or the quotes / testimonials or aspirational pics? This can really help structure and define your social strategy going forwards.

 

You can comment on posts within the app

This is a huge benefit as Instagram on desktop doesn’t allow you to reply to comments which can be pretty frustrating. In Planoly you can do this on a proper keyboard – hurrah!

It lets you schedule Instagram Stories

Yes, that’s right. As well as scheduling your images, you can also schedule your videos and captions to look like its in real time. Good ‘eh?!

The analytics are great 

Now I hold my hands up here to say that I don’t spend enough time on analytics but I am definitely changing that as analytics hold all the answers to success – it all starts with the numbers! Using Planoly’s analytics is simple and it allows you to really see how your engagement is working, right down to exactly what days and times you should be posting for maximum engagement and what types of images or video are getting the most traction and interest. If you dedicate a few minutes a day to use this fantastic function, I’m sure you’ll see results.

Planoly is the gift that keeps on giving…  

Not only is the app great, but Planoly really looks after its users with a brilliant website filled with a great blog oozing useful tips, video and business and lifestyle advice with topics ranging from target audience segmentation to how to be productive working from home. It hosts a series of interviews with kick ass female business owners telling their stories, free hugely useful downloads and inspiration. Love it!

 

By |2018-05-30T17:21:01+00:00May 30th, 2018|Business owners, Marketing, Social Media, Tips, Uncategorized|16 Comments

About the Author:

Karen specialises in marketing, branding and events and runs her own business, Karen Campbell Marketing, where she brings brands to life through dedicated marketing strategies. She is a journalist and public speaker and regularly hosts workshops in and around London.

16 Comments

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  2. Camille June 1, 2018 at 9:00 am - Reply

    Thank you for the tip. We’ve been looking for a platform to use with out Instagram account.

  3. Yolande June 1, 2018 at 10:11 am - Reply

    I heart Planoly too although I didn’t realise some of the features such as analytics and commenting on posts in the app was possible!

    • Karen Campbell June 3, 2018 at 9:35 am - Reply

      It has so much to offer – I’m still finding new things on there! Will be great to use on your fantastic new-look brand! x

  4. Anastacia June 1, 2018 at 2:04 pm - Reply

    Great content & fab tips as always Karen

  5. Joanna Toloczko June 3, 2018 at 7:06 am - Reply

    I am a seasoned user of LinkedIn but have never used Instagram. Your blog has inspired me to set up an Instagram account and get using Planoly.

    • Karen Campbell June 3, 2018 at 9:34 am - Reply

      That’s fantastic Joanna! Please do let me know how you get on.

  6. dee gibson June 4, 2018 at 12:18 pm - Reply

    love hearing about Planoly Karen – I’ve never heard of it. I love instagram but erratic using it. FB is just another place to post the same thing for me (prob a bit boring) and I’m never really on LI although I ave a presence. This is great – thanks – will look at Planoly soon (and then prob call you for help!)

    • Karen Campbell June 5, 2018 at 8:48 am - Reply

      Please do let me know how you get on Dee – consistency is key with all social. And always happy to help! x

  7. Vicki Baumann June 4, 2018 at 4:33 pm - Reply

    Thanks for such a great Blog Karen. I haven’t come across this – but will certainly investigate it. Looks like it could be really useful to gauge what does and doesn’t work so well.

    • Karen Campbell June 5, 2018 at 8:49 am - Reply

      Great Vicki – and yes please do let me know how you get on x

  8. Rachel Barclay June 25, 2018 at 4:16 pm - Reply

    This is really interesting and something I definitely need in my life as I find it hard to schedule in time to upload etc and I love that you can see how your feed will look before going live. Thank you.

  9. w88 August 4, 2018 at 9:35 am - Reply

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  10. Julia Sondack August 18, 2018 at 12:11 am - Reply

    Sounds good..is it only for insta?

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